Funny enough, I was recently working with a startup that wanted to buy the ot.to domain. It looked like it was being used for directions to an event or someone's house no longer than a month ago.
We were also thinking of branding as Otto, and had a hard time finding anything about a company named Otto -- stealth mode indeed.
And the logos are eerily similar as well. I was thrown off track shortly and wondered what this traditional company was doing with uber until I realized, that someone would probably not have done enough research into the potential dangers of this branding.
We were also thinking of branding as Otto, and had a hard time finding anything about a company named Otto -- stealth mode indeed.