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Apple wouldn't do search to go head on with Google. Apple's search would be very specific to the domains that it cares about businesses for Maps, music, movies, etc.


And yet, any search on Apple devices is super weak


Siri search works well enough within the domains that it does directly -- restaurants (integrated with Yelp), locations, movies, movies, tv shows, sports, etc.

Anything it can't do directly it punts to Bing.




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