In many ways they are more like a VPN company — a proxy for hire. If they want to expand, a good way would be to acquire Keybase or maybe something like https://bloom.sh and continue exploiting the inferior Google alternatives market.
That's less of a business model and more of a marketing campaign. As a business model, enhanced privacy sucks bc it yields reduced profits until the day a significant portion of the money-spending population decides to make decisions based on privacy.
In many ways they are more like a VPN company — a proxy for hire. If they want to expand, a good way would be to acquire Keybase or maybe something like https://bloom.sh and continue exploiting the inferior Google alternatives market.