I suppose in a way they are monetizing/selling the use of your data because they're collecting it and selling the aggregation of that data back to advertisers.
Sure, it's not a selling of the raw data record but with advertising and targeting an advertiser can get pretty close.
Yeah, that targeting bit is fine to argue and I tried to infer that with my comment as well.
I just have an issue with hyperboles like "sold individual user's behavioral profile to Cambridge Analytica" being thrown around in articles related to tech when in HN of all places, you can argue without resorting to that.
Sure, it's not a selling of the raw data record but with advertising and targeting an advertiser can get pretty close.