Perhaps part of your failing is expecting things to appear for words you never searched for. I don't expect the world's knowledge from now until time immemorial to equivocate "Face" with a 10 year social fad.

I don't see why that is a good test. Since it's one word, I would not expect facebook to show up when searching face.

It would be great if there was an option to accommodate those who use search engines as their address bar, while also leaving an alternate mode for those wanting to search for content.