They've been investing money to make money. They're running a business, not a charity. Changes like these are part of the process of improvement, this is exactly what they signed up for.
You're missing my point: yes, they have benefited from the whole thing, no doubt there.
But a responsible leader at the very least tries to address the fact that his proposal will throw a major chunk of the ecosystem under the bus and what's worse, on a completely unplanned timeline.
