I had a quick look at your app's web page. Seems like a quality tool that could indeed be useful for people.
My approach would be to do some traditional web-based paid promotion marketing along the lines of Google Ads and via Twitter. Hook into key words that you think your audience would connect with your product. Let it run for a bit and monitor any engagement that you get.
Only other thing I would suggest is have a simple video/loop on your web page, showing the tool in action. That is a bit more engaging than a static screenshot.
Having been in a similar position to yours in the past, I sincerely wish you the best of luck. This kind of scenario is a classic example of the commoditization of ideas, and the importance of execution (and the ability to do so, which is often constrained, as you've discovered, by resources).
Ideally you would probably want a little money behind you to launch a concerted marketing campaign, that would be a combination of paid promotion on a larger scale, as well as directly reaching out to certain small-medium sized organisations that you think your product could help to solve their business problems. A step towards that might be engaging with a startup incubator, which could provide such resource, or at least connect you with other like-minded people who might be open to collaboration.
Thank you very much for taking the time and for the encouraging words. Paid ad campaign is something I am a bit afraid of, having done none of it... maybe i should give it a shot. i tried to get in various incubator programs in the past without success.
> Paid ad campaign is something I am a bit afraid of, having done none of it...
It's quite approachable, and Google and Twitter make it very easy to set a small budget that your impressions will be limited to (i.e. the promos will run until you get a certain amount of views/interactions that you can define). Definitely recommend giving it a try.
My approach would be to do some traditional web-based paid promotion marketing along the lines of Google Ads and via Twitter. Hook into key words that you think your audience would connect with your product. Let it run for a bit and monitor any engagement that you get.
Only other thing I would suggest is have a simple video/loop on your web page, showing the tool in action. That is a bit more engaging than a static screenshot.
Having been in a similar position to yours in the past, I sincerely wish you the best of luck. This kind of scenario is a classic example of the commoditization of ideas, and the importance of execution (and the ability to do so, which is often constrained, as you've discovered, by resources).
Ideally you would probably want a little money behind you to launch a concerted marketing campaign, that would be a combination of paid promotion on a larger scale, as well as directly reaching out to certain small-medium sized organisations that you think your product could help to solve their business problems. A step towards that might be engaging with a startup incubator, which could provide such resource, or at least connect you with other like-minded people who might be open to collaboration.