Ah, I myself am what they call an Excel wiz. I’ve been building all kinds of tools with excel since I started working in finance in 2007.
Excel has been both a miracle and a curse. We could make super complex apps in hours, but these were insanely unsafe. People would leave typos all over the place, and there was zero way to audit changes.
If that is THE reason for the product to exist, you are marketing this all wrong.
You list features and say what it can do, but you are really selling robustness, stability and clarity. Don't sell the product, sell the problem. Spaghetti code in Excel. Untouchable formulas created by some ex-employee. Replacing a magic variable in 30,000 cells, etc. At the end, show how your product solves it.
You need some sample before and afters. This is what the formula looked like before, here's how it was abstracted and this is what that change enables.
Ideally your product would be a service that a company pays for where you come in a help clean up their files. If possible, I would see if you could find a company willing to let to try and use them as a case study.
That would be 1000% more effective than worrying about marketing details.
Excel has been both a miracle and a curse. We could make super complex apps in hours, but these were insanely unsafe. People would leave typos all over the place, and there was zero way to audit changes.
This is THE major reason for this tool to exist.