>Frankly too many (non fiction) books are essays spun out to book length.
I think by the time you took your scalpel to a typical business book, you might be left with 50-100 pages. The core idea is probably a magazine article but there are usually useful examples, context, etc.
The problem is that publishing industry economics demand something more like 250 to 300 pages (and truth be told a lot of readers would feel a bit ripped off if they paid a typical book price for a 75 page book).
Well, and to convince you that the content pages aren't some made up BS as supported by real customer experiences, academic research, etc. I could probably summarize a lot of business books (e.g. Crossing the Chasm) in a few pages with a couple drawings. But it would be missing a lot of nuance and, yes, would probably lack the story to make it stick.
There is actually an 18 page summary of Crossing the Chasm in my local Amazon store - it gets 2 star ratings.
I think that there are some potentially conflicting forces:
- a short exposition is probably better for the reader
- less than 200 pages is seen as poor value for money
- people generally expect to read from start to finish
For me I'd much prefer books which fail the read from start to finish test but have clearly signposted sections that I can choose to read and sample from.
I think by the time you took your scalpel to a typical business book, you might be left with 50-100 pages. The core idea is probably a magazine article but there are usually useful examples, context, etc.
The problem is that publishing industry economics demand something more like 250 to 300 pages (and truth be told a lot of readers would feel a bit ripped off if they paid a typical book price for a 75 page book).