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> Doesn't McKinsey frequently work for different clients in the same industry even?

They do. It's a well-known way for companies to get inside info on their competitors. You can't legally/ethically hire an employee away from a competitor and then say, "tell us everything you know about company X". But, you can hire a McKinsey team that worked extensively for your competitor and say "give us a list of 'best practices' in our industry".



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