Agreed, the underlying was more interested than the summary. And also seems to be a case of measuring what's conveniently measurable.
The fact that {product} has only 1 connection to {product first party domain} doesn't say a lot about anything, given they could be internally proxying to and from who knows how many partners?
It'd be more helpful to at least see total traffic per domain.
It made me curious that the highest "first-party ratio" companies tended to be tech companies capable of realizing their own architectures (Amazon/Google/Apple).
Yes, third-party direct connections from apps is useful information in some ways and I'd prefer to keep it down rather than spread things around widely.
But what people are really worried about with Facebook or TikTok or whoever building and aggregating information about them, doesn't require talking to a third party at all, and if you clamp down on these direct connections everything could just pass through the "first party" and through to whoever they wish on the server side where you can't see the connections anyway.
The fact that {product} has only 1 connection to {product first party domain} doesn't say a lot about anything, given they could be internally proxying to and from who knows how many partners?
It'd be more helpful to at least see total traffic per domain.
It made me curious that the highest "first-party ratio" companies tended to be tech companies capable of realizing their own architectures (Amazon/Google/Apple).