Great article, but I think it somewhat misunderstands the impetus for the concept. "Data has its place" sounds obvious precisely because "data-driven" has been such a successful concept. The alternative perspective, which used to be very common in our industry and still pops up from time to time, is that metrics are something you write for debugging and business decisions are made by gut feeling or abstract philosophical analysis. (Most software companies had to make decisions this way in the pre-cloud era, because it wasn't usually feasible to collect usage metrics.)