Sources? Otherwise it’s just speculation, which I’ve heard isn't generally worth considering.
FWIW, I work on a national news media app and advertising CPMs are down considerably year over year thanks to Apple's ATT update, so advertising is not the driver for these business as much as it once was. Many are looking to subscription revenue to fill the void, but even that's not enough to cover the loss.
I know less about the linear (TV) and print distribution side of the business, but my guess is they're also struggling given that their target demo is getting older and older while younger cohorts aren't adopting these legacy distribution channels. https://mobiledevmemo.com/att-is-killing-advertising-perform...
You're correct in that "if it bleeds it leads"; people are fixated by bad news.
I can say anecdotally after living in both NYC and right-leaning rural NY and PA areas where the crime and poverty rates are statistically higher that it's cleaner and these issues aren't as apparent, so something isn't adding up.
FWIW, I work on a national news media app and advertising CPMs are down considerably year over year thanks to Apple's ATT update, so advertising is not the driver for these business as much as it once was. Many are looking to subscription revenue to fill the void, but even that's not enough to cover the loss.
I know less about the linear (TV) and print distribution side of the business, but my guess is they're also struggling given that their target demo is getting older and older while younger cohorts aren't adopting these legacy distribution channels. https://mobiledevmemo.com/att-is-killing-advertising-perform...
You're correct in that "if it bleeds it leads"; people are fixated by bad news.
I can say anecdotally after living in both NYC and right-leaning rural NY and PA areas where the crime and poverty rates are statistically higher that it's cleaner and these issues aren't as apparent, so something isn't adding up.