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Scalpers provide them the service of absorbing demand risk and having someone to blame for the gap between perceived and market value. (It doesn't have to be scalpers; see also Ticketmaster. The point is that it's valuable to farm this out to third parties that everyone can agree to hate on.)


So the obvious arbitrage is to scalp their own tickets. Capture both the gap and save face, just don't let anyone know. /s




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