Most languages were proprietary and expensive through the 80s. When C took off it wiped out (or much reduced) the use of expensive proprietary languages. C was free so a lot of people learned it in university and wanted to use it on the job later because they were used to it. Since it was free it was easy to introduce to companies. It established a base and then when Java came out in 1995, also free but a higher level language than C, it took off like a rocket. Now the idea of expensive proprietary languages seems absurd.
Many tools have been developed that support C-family languages and most programmers depend on those tools. It's a huge job to move out of that and into an image-based language like Smalltalk because everything changes at once. That's a major reason why new frameworks like node.js or Rails can take off quickly now: They fit into most programmers' normal workflow so they are easy to adopt.
I worked in an image-based language in the 80s and it drove me crazy that I didn't have diff and grep. I was glad to leave that language when I moved on to a job that used a conventional text-file language. I'm sure I'm not the only one who found it awkward.
Many tools have been developed that support C-family languages and most programmers depend on those tools. It's a huge job to move out of that and into an image-based language like Smalltalk because everything changes at once. That's a major reason why new frameworks like node.js or Rails can take off quickly now: They fit into most programmers' normal workflow so they are easy to adopt.
I worked in an image-based language in the 80s and it drove me crazy that I didn't have diff and grep. I was glad to leave that language when I moved on to a job that used a conventional text-file language. I'm sure I'm not the only one who found it awkward.