They didn't have a choice. Doing everything on-device would result in a horrible user experience. They might as well not participate in this generative AI rush at all if they hoped to keep it on-device. Which would have looked even worse for them.
Their brand is equally about creativity as it is about privacy. They wouldn't chop off one arm to keep the other, but that's what you're suggesting they should have done.
And yes, I know generative AI could be seen specifically as anti-creativity, but I personally don't think it is. It can help one be creative.
I don't think it would've looked bad for their brand to have not participated. Apple successfully avoided other memes like touchscreens laptops and folding phones.
> Doing everything on-device would result in a horrible user experience. They might as well not participate in this generative AI rush at all if they hoped to keep it on-device.
On the contrary, I'm shocked over the last few months how "on device" on a Macbook Pro or Mac Studio competes plausibly with last year's early GPT-4, leveraging Llama 3 70b or Qwen2 72b.
There are surprisingly few things you "need" 128GB of so-called "unified RAM" for, but with M-series processors and the memory bandwidth, this is a use case that shines.
From this thread covering performance of llama.cpp on Apple Silicon M-series …
If I want some help coding or ideas about playlists, Gemini and ChatGPT are fine.
But when I'm writing a novel about an assassin with an AI assistant and the public model keeps admonishing me that killing people is bad and he should seek help for his tendencies, it's a LOT faster to just use an uncensored local LLM.
Or when I want to create some people faces for my RPG campaign and the online generator keeps telling me my 200+ word prompt is VERBOTEN. And finally I figure out that "nude lipstick" is somehow bad.
Again, it's faster to feed all this to a local model and just get it done overnight than fight against puritanised AIs.
Their brand is equally about creativity as it is about privacy. They wouldn't chop off one arm to keep the other, but that's what you're suggesting they should have done.
And yes, I know generative AI could be seen specifically as anti-creativity, but I personally don't think it is. It can help one be creative.