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This is a false narrative. There is never any active consumer choice.


of course there is. it just takes a lot of people to make the good choices, and when money is tight, that is very hard for people to do en masse.

this is part of the trend lately that has money flowing upwards and not back down again. if the end-user/customer is at the bottom, wages they're paid are what go into the economy and do the work that money does all the way up the chain of commerce until it reaches some rich guy shaped like a sphere who smokes cigars and laughs maniacally all the time. but because he's been tightening budgets on all the companies he's on the boards of, the employees of those companies get less money every year to spend on things. so more of the money stays in his hands. so customers have necessarily less choice on things they can buy and choices they can make in the marketplace.

eventually people get laid off or fired and now they have no money to do anything with and in the end take any job they can, if they aren't found by some employer before then. so they have less and less agency while the people selling things have more and more and more.

the end result of this is that we will become pets of the bourgeois which is exactly what they want. they not only have a need to win (which is fine by itself) but a need for all others to lose (which is not ok in any way) and they can never ever be happy with what they have.

I truly wish I had not had children. Life is going to be hard for them.




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