My understanding is Meta didn't weaponize algos until they started going after acquisitions and saw what other companies were doing. Then just like they were paranoid if they didn't buy new companies they would loses relevance, they became paranoid if they didn't incorporate much more excessive manipulation they would lose relevance?

I got the impression they were pretty freaked out by some of the stuff they saw going on initially. I can't believe they got on board with it to the extent they did.