Google Play is plagued with these ads and they are just scams most of the times. You search for an app and get ads from similarly names apps, apps with visually similar icons, ebooks to use the app you searched, etc. They prey on the less tech savvy to install this spam. There's zero user value in them.
When you think about it, why should you trust any app that tries to trick you when you’re looking for something else? It’s such awful behaviour, I don’t want any part of it, I don’t want to reward it so in any place where I can’t forcibly remove this trash I go out of my way to never click on the ad results even if in the rare case it’s exactly what I searched for.
You are also not the target of these ads. My parents, on the other hand? My mum doesn't have a lot of experience with this stuff, and my dad's eyesight deteriorated. They could definitely fall for lookalike apps in an app store.
This seems like something in need of some laws and regulation. It fosters a kind of phishing-light ecosystem. Apple and Google are laughing to the bank while pretending they're helpless against fraudulent apps. They're not, they're creating a marketplace that makes them viable in the first place.
Some people think ad blocking is unethical but I think until there’s more sensible regulation or behaviour it’s your moral duty to block ads, especially on less tech savvy family member’s devices. We’re in a war and the tech companies have been playing dirty for decades.
