Ford of Europe has succeeded because its direction and leadership are completely different to its American outfit, and has released models targeting European sensibilities. You will probably not find Mondeos or Focuses in the North American market. Nor will you (easily) find an F-150 in Europe. A Ranger, perhaps, but not the F-150.
Same name, mostly same internal components, different chassis (mostly bigger) afaik. Same for Fiesta's except for some models (e.g. ST). I know for the Fiesta since the electronics are the same but the dash components are made for a bigger chassis (to make it fit you have to dremel quite a bit).
You've shown your words to be meaningless. You said the U.S. car brands were "completely irrelevant" outside the U.S., here you admit that's wrong. You move the goalpost and change your assertion to something entirely different. But there is no reason to think this statement has any factual basis either. You're just talking out of your &ss.
The only things GM sells in Europe nowadays is the Corvette and the Cadillacs Lyriq, Optiq and Vistiq. Opel and Vauxhall were sold of almost ten years ago.
Ford of Europe is arguably a European car brand which happens to be owned by a US company (in much the same way as Chrysler/Jeep etc are clearly American car brands, despite being owned by a European company).
Here in the Netherlands ford sales seem to have completely consumed by Kia sales. Around me houses that typically had Fords now have Kia’s, Toyota, Tesla or small Volvo like EX30/40.
After the huge hits of the focus and to some extend Mondeo, the Kuga has sold subpar. There were only a few new ones around here. Now you see some new EV Ford Explorer SUV and just a tiny account of the big old Explorer. (Yes, the traditional Explorer suv counts as big here.)
In the mean time there is an explosion of BYD, Volvo, Skoda Enyaq, etc happening. Mostly driven by which model has the most beneficial tax package for lease.
I own a Plugin one, I completely understand why. It's "meh", plus all the recalls because Ford cheaped out on the battery production and Samsung (the battery cells) can't do inventory management. For the US audience: it's the Escape (they are identical in all but numbering).
As the article says; "In the US"