Prior to that Trace was an SVP at iFluencePR where he “created understanding for a complex world.” He specializes in strategic PR for tech companies looking to develop their communications, branding and outreach strategies to connect with their communities and costumers with transparency.

Trace is a graduate of the Martin J. Whitman School of Management at Syracuse University with a double major in Entrepreneurship and Marketing. He is one of the original Co-Founders and former CMO of Brand-Yourself.com, which helped students and young professionals manage their reputation and personal brands online. Best class he has ever taken.