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Is the NYT already monetizing it? If not, I think it is too early to tell.

I don't see any ads while playing it.

It loads a lot of scripts from what seem to be advertising related domains though:

    insight.adsrvr.org
    platform.iteratehq.com
    static.chartbeat.net
    sb.scorecardresearch.com
    tags.bluekai.com
    tags.bkrtx.com
    www.googletagmanager.com
    analytics.twitter.com
    c.bing.com
    googleads.g.doubleclick.net
    sync-tm.everesttech.net
    www.google.com
Are they already making money from this or what are all these external scripts about?


Those are all for various analytics.


They;re still trackers and there's no reason to think that data collected for "analytics" isn't also used for "advertising", or for "selling to the highest bidder if we get desperate enough for money".




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